10 Tips to Get Your 2014 Marketing Started on the Right Foot

1. Leverage the Tried and True

Email continues to be one of the biggest drivers of conversions for small businesses. While social media and other online marketing tools should play an important part in your 2014 marketing, your email contact list will continue to be one of your most valuable assets. Keep that in mind as you start your planning.

2. Update your Email Lists
Clear out any bounced email addresses, duplicates and otherwise inactive contacts so you can focus on engaging your most interested customers.

3. Create Segmented Lists
While you are updating your contacts, segment the list based on interests and past purchases so that your messages reach those most interested in receiving them.

4. Offer Great Content
Send relevant, valuable content to the people who have opted to receiving communications