8 Ways to Generate New Clients From Networking Events

Odds are, you didn’t get into your profession so you could make sales. You became an acupuncturist to help people heal. You became an architect because you love to design and build things. You became a lawyer because your parents made you (just kidding!). But in the process, you discovered that if you wanted to make a living or make partner, you had to learn how to find your own clients and build your “book of business.” It’s not what you signed up for, but you’re stuck with it. So the graybeards tell you to get out there and hit “networking events.” But will cowering in the corner at a Bar Association meeting actually translate into new clients? Here are eight ways to make it count.