5 Small Business Marketing Ideas for 2016

1. Go Beyond SEO for Lead Generation and Website Traffic

We are huge proponents of search engine optimization. However many small businesses have come to believe that SEO and the end-all and be-all of online marketing. But just like when managing a financial portfolio, it is important to diversify your marketing strategy. You may choose to allocate a significant chunk of your marketing budget to SEO, but if that is your only strategy, you may be giving your competitors an advantage.

Here are a few things you can do to get more website traffic and generate more leads:

  • Dabble in online advertising. If you haven