Startups prefer online promotion over offline promotion because the former is cost-effective and yet often has shown definite results. Because blogging is the default window leading to online promotion, more and more brands are getting into it these days.
For a small business on a shoestring budget, investing time and resources in blogging is a better option than other marketing alternatives. Blogging can aid in getting a high ranking on search engines and in gaining social media visibility?
But anything beyond that?
The Benefits of Blogging for Small Businesses
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